[Updates by TPO Members]​ 

Jeju has taken a major step in rebuilding tourism ties with Japan’s Kyushu region following the resumption of the Jeju–Fukuoka direct flight route, which had been suspended for nearly six years.

To mark the occasion, Jeju Special Self-Governing Province and the Jeju Tourism Organization hosted a large-scale promotional event in central Fukuoka. Held at Tenjin Lion Square, the pop-up experience introduced local residents to Jeju’s unique charm through an immersive concept titled “The Jeju Four Seasons – Gifts from Jeju in Fukuoka.”

Visitors enjoyed Jeju-inspired refreshments made with buckwheat, Udo peanuts, and citrus, while exploring a gallery exhibition capturing the island’s landscapes and culture. Jeju-based startups also participated, presenting innovative local products that reflected the island’s growing lifestyle and creative appeal.

Hands-on experiences drew particular attention. Residents from Camellia Village demonstrated eco-friendly shampoo bar production using Jeju camellia oil, showcasing the island’s community-led tourism model. Another interactive workshop invited participants to design their 2026 bucket lists inspired by Jeju’s colors, resonating strongly with younger visitors.

The event attracted coverage from major Japanese media outlets and drew participation from key travel industry stakeholders, including leading travel agencies and tourism organizations. Following the public event, Jeju officials met with local partners to discuss strategies for stabilizing the restored route and strengthening tourism cooperation.

With the direct connection now reinstated, Jeju aims to deepen engagement with both industry partners and consumers in the Kyushu region. By combining experiential marketing with strategic partnerships, the island is positioning itself to convert renewed air connectivity into sustained visitor growth.

The renewed Jeju–Fukuoka route marks not only the return of air travel, but also the reopening of tourism exchange between the two regions.